Pete Miles-Prouten from dunnhumbyUSA Dr. Susan Sadlier from University of Cincinnati
Many word differences in language: Lift instead of Elevator, petrol (instead of gas), bonnet (instead of the hood) and boot (instead of the trunk). British spelling is different (flavor vs. flavour) One can guide the Computer to check in Oxford versus Webster English.
Communicate with politeness and sincerity
Less is more: Presentations should be to the point